Sotheby’s International Realty

SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Turks and Caicos Sotheby’s - Case Study

Elevating a luxury real estate brand in a competitive market

The Challenge: Capturing the Epitome of Caribbean Luxury
TCSIR needed a marketing strategy that not only captured the stunning beauty of the Turks and Caicos Islands, but also conveyed the unparalleled luxury of its properties and the deep market knowledge of its agents. The goals were to:

  • Differentiate TCSIR in a highly competitive luxury market.

  • Produce high-caliber visual content that matched the prestige of the Sotheby's brand.

  • Reach and engage high-net-worth clients globally.

TURKS AND CAICOS SOTHBY’S: BRAND FILM

PSG'S SOLUTION

We worked closely with their team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

  • Strategic Social Media Management and Advertising

    • PSG took over the management of Turks and Caico’s Sotheby’s key social media platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, etc. The strategy moved beyond simple listings to a content-first approach that tells the story of the lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood. PSG managed their social media channels, turning them into a powerful engine for brand awareness and lead generation through a curated brand voice, targeted ad campaigns, and regular posting across all platforms. The results are in the numbers:

  • Online branding: A digital presence that mirrors luxury
    PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touch points. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Turks and Caicos Sotheby’s advisors, establishing the firm as a trusted authority in the market.

  • Agent Profile Films: Humanizing the Brand

    To put a face to the exceptional service, PSG developed a series of agent profile films. These videos:

    • Showcased expertise: Highlighted the experience and professionalism of their agents.

    • Built trust: Helped clients connect with individual agents, reinforcing the personalized, high-touch service for which Sotheby's is known.

    • Told personal stories: Focused on the agents' personal connection to Turks and Caicos and their approach to luxury real estate.

AGENT PROFILE FILM I SPOTLIGHT FILM

TURKS AND CAICOS SOTHEBY’S FEATURE | IMMERSION THEATER

Results

Yearly Stats

  • 3 Million+ Impressions

  • 4.7 Million people reached

  • 77K+ Video Views

Amplified Brand Authority and Market Reach
The collaboration with Property Showcase Group provided TCSIR with clear, measurable benefits:

  • Enhanced brand identity: The professionally produced content cemented TCSIR's reputation as the premier luxury real estate brokerage in Turks and Caicos.

  • Expanded market footprint: Strategic social media advertising and compelling video content expanded the brokerage's reach to a discerning international clientele.

  • Improved client confidence: Agent profile films built trust and demonstrated the brokerage's expertise, fostering deeper relationships with potential clients.

  • Increased digital engagement: The elevated social media presence led to higher engagement rates and greater visibility for TCSIR's exclusive properties and new development projects.