SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Turks and Caicos Sotheby’s - Case Study

Elevating a luxury real estate brand in a competitive market

The Challenge: Capturing the Epitome of Caribbean Luxury
TCSIR needed a marketing strategy that not only captured the stunning beauty of the Turks and Caicos Islands but also conveyed the unparalleled luxury of its properties and the deep market knowledge of its agents. The goals were to:

• Differentiate TCSIR in a highly competitive luxury market.

• Produce high-caliber visual content that matched the prestige of the Sotheby's brand.

• Reach and engage high-net-worth clients globally.

PSG'S SOLUTION

We worked closely with their team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

• Strategic Social Media Management and Advertising

  • PSG took over the management of Turks and Caico’s Sotheby’s key social media platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, etc. The strategy moved beyond simple listings to a content-first approach that tells the story of the lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood. PSG managed their social media channels, turning them into a powerful engine for brand awareness and lead generation. This involved:

  • Strategic Social Media Management and Advertising

    PSG managed TCSIR's social media presence to cultivate a luxury lifestyle brand and engage a global audience.

    • Curated brand voice: By creating a consistent, "camera-ready" visual feed on platforms like Instagram and Facebook, PSG ensured TCSIR's digital presence reflected its sophisticated brand identity.

    • Targeted ad campaigns: Targeted social media advertising was used to promote specific properties and new developments, ensuring that the content reached qualified, high-net-worth individuals and investors worldwide.

    • Increased engagement: Regular, high-quality posts featuring property previews, behind-the-scenes content, and market updates helped boost online engagement and establish TCSIR as an authority in the Turks and Caicos market.

• Online branding: A digital presence that mirrors luxury
  PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touch points. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Turks and Caicos Sotheby’s advisors, establishing the firm as a trusted authority in the market.

• Agent Profile Films: Humanizing the Brand

  To put a face to the exceptional service, PSG developed a series of agent profile films. These videos:

  • Showcased expertise: Highlighted the experience and professionalism of their agents.

  • Built trust: Helped clients connect with individual agents, reinforcing the personalized, high-touch service for which Sotheby's is known.

  • Told personal stories: Focused on the agents' personal connection to Turks and Caicos and their approach to luxury real estate.