Notes:
Ramp up page
add examples of photo and feeds / videos
update web banner
consider pricing with a few sample agents
add ability to “pay now” sign up and get going.
Social Media
Agent Packages
Pro: $350/Month
✓ Instagram and Facebook Management
✓ 2 Posts Per Week
✓ 5 Stories Per Week
✓ 1 Video Reels Per Month
✓ 1 Editing Hour Per Month
✓ $25 of Included Ad Spend
✓ Authentic Scheduling & Copywriting
✓ 1 Monthly AI Listing Photo to Video Creation
✓ Monthly Call With Account Manager
✓ Guaranteed 10,000 Impressions Per Month
✓ Monthly Report
Prime: $750/MOnth
✓ Instagram and Facebook Management
✓ Choice of LinkedIn Management or Monthly Email Newsletter Management
✓ 3 Posts Per Week
✓ 10 Stories Per Week
✓ 4 Video Reels Per Month
✓ 2 Editing Hours Per Month
✓ 2x AI Photo to Video Listing Posts
✓ $50 of Included Ad Spend
✓ Authentic Scheduling & Copywriting
✓ 3 Monthly AI Listing Photo to Video Creation
✓ Monthly Custom Ad Campaign
✓ Bi-Weekly Call With Account Manager
✓ Guaranteed 50,000 Impressions Per Month
✓ Monthly Report
✓ $1,000 Video Credit Per Year
Real Estate Specific..
something about the fact that we only do RE.
Agent-Focused Content
Incorporate agents into house tour reels, highlighting key features of the home. If agents prefer not to appear on camera, utilize AI-generated voiceovers and on-screen text for a polished, informative experience.
Increased Engagement
Increase engagement by dedicating 30 minutes to 1 hour daily on Sotheby's YouTube, LinkedIn, and Instagram accounts to respond to comments, like relevant content, and interact with followers to boost visibility and reach.
Office Collaboration
Introduce monthly collaborations with agents in the office to support their personal branding and help jumpstart or elevate their social media presence, benefiting the entire Sotheby’s network through expanded exposure.
Sothebys, Compass, and Engel and Volkers Collaborations
Proactively reach out to other Sotheby’s International Realty offices to explore at least two potential collaboration opportunities per month.
LinkedIn Management & Networking
Provide strategic management of the LinkedIn account, focusing on content optimization, professional networking, and platform growth.