Sotheby’s International Realty

SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Puerto Rico Sotheby’s - Case Study

Elevating a luxury real estate brand in a competitive market

THE CHALLENGE

Puerto Rico Sotheby’s faced the challenge of translating the brand's prestigious reputation into a dynamic and engaging online experience. While the company is well-known, its digital footprint needed to better capture the essence of the Caribbean luxury lifestyle, maintaining the global standard of sophistication associated with the Sotheby's brand while providing high-quality, and producing engaging content that would stand out to a discerning international clientele on social media and beyond.

PUERTO RICO SOTHEBY’S: BRAND FILM

PR SOTHEBY’S AGENT PROFILES I Highlight Reel

LIVING IN PUERTO RICO | Sizzle Reel

PSG'S SOLUTION

We worked closely with their team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

  • Strategic Social Media Management and Advertising

    • PSG took over the management of Puerto Rico Sotheby’s key social media platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, etc. The strategy moved beyond simple listings to a content-first approach that tells the story of the lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood. PSG managed PRSIR's social media channels, turning them into a powerful engine for brand awareness and lead generation through visually compelling feeds, targeted ad campaigns, and enhanced engagement. The results are in the numbers:

  • Online branding: A digital presence that mirrors luxury
    PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touch points. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Puerto Rico Sotheby’s advisors, establishing the firm as a trusted authority in the market.

  • Agent Profile Films: Humanizing the Brand

    To put a face to the exceptional service, PSG developed a series of agent profile films. These videos:

    • Showcased expertise: Highlighted the experience and professionalism of PRSIR's agents.

    • Built trust: Helped clients connect with individual agents, reinforcing the personalized, high-touch service for which Sotheby's is known.

    • Told personal stories: Focused on the agents' personal connection to Puerto Rico and their approach to luxury real estate.

The results

6.5M+ Yearly Impressions

2.5M+ Unique Users Reached per Year

30K+ Social Media Video Views

Through its strategic partnership with Property Showcase Group, Puerto Rico Sotheby’s saw significant growth and brand elevation:

  • Strengthened brand identity: The consistent, high-quality visual content reinforced PRSIR's position as the leading luxury real estate firm in Puerto Rico.

  • Increased market reach: Targeted digital marketing and engaging social content expanded PRSIR's reach to a global audience of potential buyers and sellers.

  • Enhanced client relationships: Agent profile films built confidence and rapport with potential clients, leading to more meaningful connections.

  • Tangible engagement: Social media metrics showed high levels of engagement with properties, demonstrating the effectiveness of the creative content.