SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Puerto Rico Sotheby’s - Case Study

Elevating a luxury real estate brand in a competitive market

THE CHALLENGE

Puerto Rico Sotheby’s faced the challenge of translating the brand's prestigious reputation into a dynamic and engaging online experience. While the company is well-known, its digital footprint needed to better capture the essence of the Caribbean luxury lifestyle, maintaining the global standard of sophistication associated with the Sotheby's brand while providing high-quality, and producing engaging content that would stand out to a discerning international clientele on social media and beyond.

PSG'S SOLUTION

We worked closely with their team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

• Strategic Social Media Management and Advertising

  • PSG took over the management of Puerto Rico Sotheby’s key social media platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, etc. The strategy moved beyond simple listings to a content-first approach that tells the story of the lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood. PSG managed PRSIR's social media channels, turning them into a powerful engine for brand awareness and lead generation. This involved:

  • Visually compelling feeds: Curating a feed of high-end property photos, videos, and lifestyle content that was "camera ready" and reflective of the Sotheby's brand.

  • Targeted ad campaigns: Running targeted social media advertising campaigns that placed properties in front of qualified, high-net-worth individuals, both locally and internationally.

  • Enhanced engagement: Using Instagram and Facebook to showcase new listings, behind-the-scenes content, and client stories, which drove high engagement.

• Online branding: A digital presence that mirrors luxury
  PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touch points. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Puerto Rico Sotheby’s advisors, establishing the firm as a trusted authority in the market.

• Agent Profile Films: Humanizing the Brand

  To put a face to the exceptional service, PSG developed a series of agent profile films. These videos:

  • Showcased expertise: Highlighted the experience and professionalism of PRSIR's agents.

  • Built trust: Helped clients connect with individual agents, reinforcing the personalized, high-touch service for which Sotheby's is known.

  • Told personal stories: Focused on the agents' personal connection to Puerto Rico and their approach to luxury real estate.