Prepared for Aroza Sanjana & Michael DiDonna | Confidential 2024

Lumina | Greenwood, Brooklyn | Daniel Gale Sotheby’s

Lumina FILM Package:

Project Scope: PSG will create a two day film package that explores the Lumina development, neighborhood, architect and units. PSG will capture footage both horizontally and vertically and set up an interview for both Aroza and the Architect. PSG will also focus on building a catalog of footage for the entire project that can be leveraged for social media. With PSG managing the Social Media, our team will be able to access the footage and create additional monthly content (1-2 reels) per month.

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Deliverables

  • (1) 90 second project overview film with interviews incorporated

  • (4) 30 second films on numerous topics of your choice: The Neighborhood, The Units, The Build Quality, The Architect

  • (15) 15 second reels for instagram, filmed and optimized vertical

Schedule

Monday
9:00-11:00 | Arrival, Walk through, Interior B-Roll
11:00-1:00 | Exterior B-Roll
1:30-3:00 | Interview Set Up
3:00-5:00 | Interviews with Murat & Aroza
5:00-7:00 | Sunset, Evening B-Roll

Tuesday
10:00-2:00 |Lifestyle Scenes with Talent (Male and Female)
2:00-3:00 | Lifestyle Scenes with Talent (Only Female)
4:00-5:30 | Additional B-Roll of Neighborhood

Interviews Questions

Murat

  1. Tell us about the initial vision for this building.

  2. Talk about the design, elements and conditions.

  3. What’s the inspiration behind the design?

  4. Talk about the orientation of the apartments and the views.

  5. Tell us a little about yourself and your firm.

  6. What’s the most exciting part of this project for you?

Aroza

  1. Give us the brief pitch on this project

  2. Talk about the price points, unit options

  3. Tell us in detail about the finishes of the units and the quality of the building

  4. Talk about the location of Lumina - what’s the name from?

  5. Describe the lifestyle and key attractions in the neighborhood

  6. Who enjoys living in this part of town?

  7. Tell us about the views, light and intention behind the layouts

  8. Give us a bit of background on you as an agent and your work in new development.

Shot List

Neighborhood | Locations Bolded With Lifestyle

  1. Whole Foods Market

  2. 25th Street Subway Station

  3. Greenwood Park

  4. Falkill Falls

  5. Propsect Park Dog Beach

  6. Nitehawk Cinema (Evening)

  7. Greenwood Cemetary

  8. Ayat

  9. The Factory Floor

  10. Li Lac Chocolates

  11. Sahadi’s

  12. Japan Village

  13. The Astarita

  14. Giuseppina’s

  15. Mathilde

  16. Luigi’s Pizza

  17. Gasworks NYC

  18. Siren Oyster Bar

  19. Freddy’s Bar

  20. South Slope Ramen

  21. L’Insolent Coffee

  22. Roots Cafe

Example Films:

The Ora House | Blue Heron Architecture

The Luxury Collection | Marriott Bonvoy

 FAQs

  • All of our projects include up to a 1 hour call with the Director. To book this call, please email your point of contact at PSG to set up a time.

  • Our standard delivery time is two weeks from day of production. Shorter films in the package will be delivered starting within week one.

  • Our packages include (15) social media edit up to 15 seconds . You may choose specific scenes or leave the creative direction up to us.

  • We require a 50% deposit upon signing of the production agreement and we bill the pending 50% upon your approval of all assets.

  • You own all of the footage captured outright in perpetuity. We upload all footage to dropbox and send over a link for your access. We do reserve the right to utilize the footage for our own marketing purposes.