Engel and Volkers

SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Engel and Volkers San Miguel De Allende - Case Study

Elevating a luxury real estate brand in a competitive market

THE CHALLENGE

Engel & Völkers San Miguel faced the challenge of translating the brand's prestigious reputation into a dynamic and engaging online experience upon opening their first office there in 2024. While the company is well-known, its digital footprint needed to better capture the unique charm of San Miguel and the quality of its properties.

  • Creating a distinctive online brand identity that reflects the local culture and luxury market.

  • Developing a robust social media strategy to attract and engage potential buyers and sellers.

  • Producing compelling video content that offers a cinematic and immersive view of each property.

PSG'S SOLUTION

We worked closely with the EVSM team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

  • Social media management: Curated storytelling and audience engagement
    PSG took over the management of Engel & Völkers San Miguel's key social media platforms, including Instagram and Facebook. The strategy moved beyond simple listings to a content-first approach that tells the story of the San Miguel lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood.

  • Online branding: A digital presence that mirrors luxury
    PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touchpoints. This included consulting on creating a beautiful and functional website that serves as a central hub for properties. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Engel & Völkers San Miguel's advisors, establishing the firm as a trusted authority in the market.

  • Video production: Immersive storytelling
    As specialists in real estate film production, PSG created immersive videos that go far beyond standard virtual tours. We produced cinematic brand films, agent profile films, and walkthroughs of luxury properties, using high-quality videography and sophisticated editing to capture the unique essence of the EVSM leadership, it’s member and the architectural details and ambiance of each home. Additionally, we created "lifestyle" videos to highlight the luxury and culture of San Miguel itself, framing the city and its properties as a holistic experience.

ENGEL AND VÖLKERS SAN MIGUEL: BRAND FILM


EVSM AGENT PROFILES I Highlight Reel

Living in San Miguel de Allende | Sizzle Reel


Results

Through its strategic partnership with Property Showcase Group, Engel & Völkers San Miguel saw significant growth and brand elevation. Key achievements included:

  • Increased engagement: A measurable increase in social media impressions and follower growth, demonstrating a wider and more engaged audience.

  • Enhanced brand authority: A stronger and more consistent brand message across all digital channels, solidifying Engel & Völkers San Miguel's reputation as a leader in the luxury market.

  • Broader reach and impact: A polished and professional video portfolio that attracted more qualified buyers, leading to increased interest and inquiries on a global scale.

  • Stronger online presence: The new website and digital content provided the team with powerful tools to attract new listings and communicate their marketing prowess to potential sellers.

Conclusion

This collaboration demonstrates how a targeted and high-quality digital marketing strategy, leveraging social media management, brand development, and cinematic video production, can effectively elevate a luxury real estate brand. Property Showcase Group's partnership enabled Engel & Völkers San Miguel to create a powerful online presence that not only showcases properties but also tells a compelling story, connecting with a high-end audience and driving business growth in a competitive market.

Rancho Sol Dorado’s team engaged PSG to help create engaging video content that effectively showcases the idyllic ranch lifestyle and the potential for a peaceful, secluded haven at Rancho Sol Dorado, appealing to discerning buyers seeking a unique property.

  • We collaborated with Rancho Sol Dorado to produce a series of videos that artfully depicted the property's natural beauty, the charm of the "Old Rancho" adobe, and the various ways individuals could embrace a tranquil life within this unique setting.

  • The videos highlighted outdoor living spaces, historical elements, and the potential for enjoying the sprawling, undeveloped land.

  • PSG was instrumental in the creative direction and pre production, working alongside Rancho Sol Dorado’s team. The videos garnered positive attention, helping Rancho Sol Dorado to effectively communicate the value proposition of owning a piece of Mexican history coupled with the allure of a refined and private lifestyle. de Allende.

 

CHAT WITH US!

CHAT WITH US!