SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION, POST PRODUCTION

Engel and Volkers San Miguel De Allende - Case Study

Elevating a luxury real estate brand in a competitive market

THE CHALLENGE

Engel & Völkers San Miguel faced the challenge of translating the brand's prestigious reputation into a dynamic and engaging online experience upon opening their first office there in 2024. While the company is well-known, its digital footprint needed to better capture the unique charm of San Miguel and the quality of its properties.

PSG'S SOLUTION

We worked closely with the EVSM team and developed a comprehensive strategy focusing on three core areas to meet these challenges:

• Social media management: Curated storytelling and audience engagement
  PSG took over the management of Engel & Völkers San Miguel's key social media platforms, including Instagram and Facebook. The strategy moved beyond simple listings to a content-first approach that tells the story of the San Miguel lifestyle through high-end photography, videos, and narrative-driven posts that highlighted the lifestyle benefits of each property and neighborhood.

• Online branding: A digital presence that mirrors luxury
  PSG revamped the brand's online image to ensure a consistent, high-end experience across all digital touch points. All online elements, from website visuals to social media posts, now adhere to a consistent and elegant aesthetic, reinforcing the brand's prestige. The online branding emphasized the deep local knowledge of Engel & Völkers San Miguel's advisors, establishing the firm as a trusted authority in the market.

• Video production: Immersive storytelling
  As specialists in real estate film production, PSG created immersive videos that go far beyond standard virtual tours. We produced cinematic brand films, agent profile films, and walkthroughs of luxury properties, using high-quality videography and sophisticated editing to capture the unique essence of the EVSM leadership, it’s member and the architectural details and ambiance of each home. Additionally, we created "lifestyle" videos to highlight the luxury and culture of San Miguel itself, framing the city and its properties as a holistic experience.