Filming in Panama City, FL
In the spring of this year, CEO, Founder, and Director Ethan Lew traveled to Panama City, FL, alongside PSG team members Houston Mathews and Alex Narvaez, to film a lifestyle commercial for our client, Parkside at the Beach.
The Numbers:
Crew Size: 10
Production Days: 2
Budget: Access Pricing
Delivery Time: 2 Weeks
Assets Delivered: 15
Cameras Used: 4
So, what is a lifestyle film? It can mean different things for different clients, but in this case, it was a 90-second hero piece capturing four models experiencing life in and around the Parkside community. The focus: highlighting the renovated apartments, amenities, and the property’s proximity to local hot spots.
The entire project was filmed in a single day—with a full day of prep and pre-production beforehand. Here’s what the team created.
Ask Ethan what the two most important factors to a successful shoot are, and he’ll give you three:
1. Pre-production. From clarifying client goals to locking in models, crew (there were ten), and locations, the smoother the prep, the smoother the shoot day.
2. Crew. Working with people you trust makes all the difference. That’s why PSG leans on its internal team and long-standing relationships with stylists and agencies nationwide rather than relying heavily on contractors.
3. The right environment. A little music, good food, and a collaborative spirit go a long way. On this set, the crew jumped into a volleyball game with the models—and the footage even made the final cut. It also doesn’t hurt when your DP is willing to wade into the ocean with his camera to capture those unforgettable shots.
Interested in learning more about a lifestyle video? Shoot Ethan an email here to set up a complimentary director’s call.
P.S (All of our video packages come with vertical social media cut outs. Usually 10-20 depending on the package)
