How our videos helped sell The Ora House
Looking back at our past projects is common for us — our team often draws inspiration from what’s been done while reflecting on ways to improve the next. Recently, as we prepared for a lifestyle shoot in New York City, we revisited our Media Package for The Ora House, described by Blue Heron Design as “A Coveted Oceanfront Pearl.” This 8,878-sf spec-built masterpiece sits atop the cliffs of La Jolla. Listed by the Dickinson Clark team and the Deborah Greenspan Group, the project challenged us to balance creative direction across three clients. The result was a cohesive range of assets that made a measurable impact — driving clicks, walkthroughs, and ultimately contributing to the home’s sale.
The Numbers
Total Media Impressions: 1,100,000+
Crew Size: 12
Production Days: 4
Budget: Access Pricing
Delivery Time: 6 Weeks
Assets Delivered: 22
Cameras Used: 6
We could dive into the pre-production process here — but we’ve actually created an entire video dedicated to it. At PSG, we believe the real difference-maker happens long before the cameras roll. It’s in the preparation, the conversations, and the creative alignment that set the tone for everything that follows.
From scouting and shot lists to storyboarding and mood development, our pre-production phase is where vision turns into direction. Every detail — from the time of day for natural light to the pacing of each scene — is considered to ensure what happens on set feels effortless, intentional, and cinematic.
That’s where the creativity starts, and it’s why we put so much emphasis on what happens before set.
Pre Production Breakdown
The Lifestyle Film
The Ora House Documentary
Alongside the lifestyle and property films, PSG partnered with Blue Heron to bring the home’s story to life — interviewing the minds behind the project and revealing the inspiration and craftsmanship woven into its design and build. These conversations added depth and authenticity to the final films, allowing viewers to connect with the vision and craftsmanship on a more personal level.
Optimized for Social Media
We originally got into the social media side of the business because we saw many clients struggling to make the most of their videos. Luckily, for this project, we had already been managing the DC team’s social platforms for years, which made the process of distributing content seamless. By cutting down the long-form assets into vertical reels, running A/B campaigns, boosting posts and stories, and using a pixel from their site, PSG was able to drive dozens of listing viewings.
We can’t take credit for the sale itself — that goes entirely to Blue Heron’s incredible design-build team and the listing agents, Brett and Deborah. But we can proudly say that we heard the buyer loved the videos. As we’ve always said, a video alone won’t sell a house, but it’s often a huge piece of the puzzle.
Interested in learning more about lifestyle videos or storytelling in general for your properties? Email Ethan@propertyshowcasegroup.com to discuss project or pricing.
